東海テレビのふざけたテロップ [テレビCM]
東海テレビ放送が情報番組「ぴーかんテレビ」で岩手県産米を「汚染されたお米」などと中傷するテロップを流した問題が大きな問題となっています。
問題となったのは、東海テレビが４日放送の「ぴーかんテレビ」で、岩手県産米「ひとめぼれ」のプレゼント当選者として「汚染されたお米 セシウムさん」「怪しいお米 セシウムさん」などと書いた仮のテロップを２３秒間流したシーン。
この問題のテロップは番組のテレビショッピングでうどんの紹介をアナウンサーがしているときに間違って?流れたもののようです。
東海テレビは５日から「ぴーかんテレビ」を休止。番組スポンサー２０社のうち５社が撤退、１２社がＣＭを流さないよう要請した。東海テレビには４日から１１日までの間に、電話や電子メールで１万５０００件以上の苦情や抗議が寄せられているという。
それにしても東海テレビさん、冗談にしてはちょっと度が過ぎてはいませんか。
問題となったテレビ映像の動画はこちらです。
東海テレビのふざけたテロップ 「怪しいお米セシウムさん」
「英文記事」
'Radioactive rice' joke causes trouble for Tokai Television
Tokai Television Broadcasting Co Ltd has responded to the scandal caused by a joke about radioactive rice that appeared on one of its programs, “Pecan Television,” on Aug 4. The program featured a segment in which a guest won rice grown in Iwate Prefecture. As the prize was awarded, the message “Beware, the rice could be radioactive” appeared on-screen for around 23 seconds, causing an outcry from viewers as well as rice growers in Iwate Prefecture.
Since the program was aired, it is believed that of the show’s 20 sponsors, five backed out of their sponsorship deals and 12 requested that their commercials not be aired during the show anymore. A spokesperson for Tokai TV said the show received 15,000 complaints by phone and email between Aug 4 and 11.
Meanwhile, the company president, Sekiya Asano, held a news conference on Thursday night and announced that the show would be axed as a result of the joke, which he agreed had been in bad taste.
The network later released a statement saying that the director and producer of “Pecan Television” had been suspended for five days following the incident, and that Asano will receive a 50% pay cut for three months. Eight other members of staff involved in the making of the program are also to be disciplined, Tokai said.
(2011/08/13)
問題となったのは、東海テレビが４日放送の「ぴーかんテレビ」で、岩手県産米「ひとめぼれ」のプレゼント当選者として「汚染されたお米 セシウムさん」「怪しいお米 セシウムさん」などと書いた仮のテロップを２３秒間流したシーン。
この問題のテロップは番組のテレビショッピングでうどんの紹介をアナウンサーがしているときに間違って?流れたもののようです。
東海テレビは５日から「ぴーかんテレビ」を休止。番組スポンサー２０社のうち５社が撤退、１２社がＣＭを流さないよう要請した。東海テレビには４日から１１日までの間に、電話や電子メールで１万５０００件以上の苦情や抗議が寄せられているという。
それにしても東海テレビさん、冗談にしてはちょっと度が過ぎてはいませんか。
問題となったテレビ映像の動画はこちらです。
東海テレビのふざけたテロップ 「怪しいお米セシウムさん」
「英文記事」
'Radioactive rice' joke causes trouble for Tokai Television
Tokai Television Broadcasting Co Ltd has responded to the scandal caused by a joke about radioactive rice that appeared on one of its programs, “Pecan Television,” on Aug 4. The program featured a segment in which a guest won rice grown in Iwate Prefecture. As the prize was awarded, the message “Beware, the rice could be radioactive” appeared on-screen for around 23 seconds, causing an outcry from viewers as well as rice growers in Iwate Prefecture.
Since the program was aired, it is believed that of the show’s 20 sponsors, five backed out of their sponsorship deals and 12 requested that their commercials not be aired during the show anymore. A spokesperson for Tokai TV said the show received 15,000 complaints by phone and email between Aug 4 and 11.
Meanwhile, the company president, Sekiya Asano, held a news conference on Thursday night and announced that the show would be axed as a result of the joke, which he agreed had been in bad taste.
The network later released a statement saying that the director and producer of “Pecan Television” had been suspended for five days following the incident, and that Asano will receive a 50% pay cut for three months. Eight other members of staff involved in the making of the program are also to be disciplined, Tokai said.
(2011/08/13)
タグ：ひとめぼれ 風評被害
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